This is the character Suzu Amamiya for the candy Pique 8 on sale now from Masuya. A “New Shrine Construction Pique 8 Box” was also sold to celebrate the construction of a new shrine at the Great Shrine of Ise. A light novel is being published on the official site. Here is Masuya’s official site: http://www.masuya.co.jp/index.html