Pullip
Pullip is a line of collectible fashion dolls (and also the name of the main character) from South Korea, created by Cheonsang Cheonha. Pullip dolls have articulated bodies and a relatively large head with moveable eyes and eyelids controlled through a special mechanism built into their heads.
They are widely loved for their wide range of customization options that include changing hairstyles and color, eyes, body, and of course, their clothing. Pullip also has companions including her boyfriend Taeyang, Dal, Byul, Isul, and Yeolume, all of whom are named after parts of nature in Korean, and a mini version called Little Pullip.