KOKOkim

KOKOkim is a popular Harajuku fashion label founded by “kawaii ambassador of Japan” and Kera model Kimura-U (Yu Kimura). The brand’s motto is “moe-hara” which mixes super cute anime-inspired style with the fashion-conscious world of Harajuku trends. Located in the prestigious Shibuya 109 building, KOKOkim has a bias for pastel colors and offers everything from complete outfits with blouses, skirts, tops, and jackets to cute accessories including chokers, rosettes, and earrings.