Amuse

About AMUSE
Established in March of 1990, AMUSE is a Tokyo based company that develops, manufactures, and sells original character goods such as plushie of all sizes, pouches, kitchenware, accessories, blankets, puppets, and more with the mission to inspire happiness and connect people through the soothing power of “kawaii.” AMUSE products are usually only obtainable in Japan as prizes in crane games at arcades, but since 2013 AMUSE has been distributing products overseas through a limited number of online retailers. AMUSE products are often limited, sell quickly, and are usually not made available again once they’re sold out.

AMUSE products generally release as a themed plushie collection for a specific character series (e.g. themed plushie collection: Momoko Ribbon / character series: Alpacasso) making them fun to collect and display. Currently there are over 20 AMUSE animal-themed character series spanning sloths to sheep!

Popular AMUSE Character Series

Alpacasso
Alpacasso are fun-loving characters inspired by the social herd animals called Alpacas from the Andes in South America, but are “born” in Japan and love Japan’s customs and events! There fluffy, plump, and come in a range of colors - many not seen in the wild like baby pink and mint green. Several themed plushie collections have been released including “Kirarin Star,” “Velvet Ribbon,” “Pop’n Ribbon,” “Waku Waku Party,” and “Rainbow.” There has even been an Attack on Titan themed plushie collection title “Advance! Alpacasso Corps!”

Alpacasso Kids
Alpacasso Kids are adorable Alpacasso babies! They’re ears aren’t yet erect so they flop down on either side of their head, and their bodies are rounder and plumper than Alpacasso! “Sherbert,” “Lovely,” “Sweet Day,” and “Girly” are all successful Alpacasso Kids plush collections.

Tsuchineko
Tsuchineko are cat characters that adorably lie down with all their legs and paws tucked beneath their bread loaf shaped body with their head placed on the ground. It’s like they feel so at home and at ease, that they feel and look 100% grounded and one with the earth~. Tsuchineko span from Abyssinians to Russian Blues and everything in between!

Mameshiba San Kyodai
Mameshiba San Kyodai are a pack of Shiba Inu brothers that love Japan (and each other!) so much that they carry their own luggage and go on adventures throughout the whole country together. Their names are Memetaro, Mamejiro, and Mamesaburo. They are also sometimes joined by dogs of other breeds such as Pugbee and Akio.

Coroham Coron
Coroham Coron are a popular pet in plushie form - they’re round, furry hamsters! Coron is a brown and white hamster who loves sunflower seeds, is somewhat clever, and likes to get cozy in small enclosed spaces like tea cups! Coron’s friends are light strawberry colored Berry-chan who likes strawberries, Purin who likes clovers, Chamaru who likes napping, and Garichuu who likes chewing cords. Those are only a few of Coron’s friends though; There are many more!

Pote Usa Loppy
Pote Usa Loppy are lop-eared bunnies! Loppy loves to eat and sometimes overeats! Some of Loppy’s friends are Mimipyon, who’s always self-grooming and looking stylish; Chappy who is gentle, kind, and a little shy; and Panpy; who looks like a panda, but we’re pretty sure isn’t a panda. Their little, glossy, round eyes and tiny nose and mouth on their big round heads are so cute!

Namakemono Mikke
Namakemono Mikke are laid-back sloths who like to keep it mellow all day, every day and they’d be happy if you’d join them! Mikke is a boy who loves to rest all day in the jungle treetops. He’s even known to fall asleep when other animals (or people!) are talking. Momoko is a light pink gourmand sloth who has a weakness for sweets! Mikke has other sloth friends in the jungle too including Fuuko, Futtan, and more.

Kotori Tai
Kotori Tai mean “small bird corps”! These birdies are diligent and always trying to be the best they can be! They’re often proud of their linear formations on branches and phone lines.
Whenever you call on them, they’re quick to salute! The corps is made up by several kinds of birds including cockatiels, macaws, java sparrows, ducks, ostriches, finches, owls, and more! They’ll happily line up on a windowsill for display.

Lesser Panda no Akachan
Lesser Panda no Akachan are red pandas! Need we say more…? Lesser-kun is a baby boy red panda. A couple of his close friends are Lesser-chan who wears a flower in her fur, Pinky-chan who also wears a flower in her fur, but has pink fur; and Tanuki-kun who is actually a tanuki, but thinks he’s a red panda too!

Hitsuji no Wooly
Hitsuji no Wooly are sheep! They have beautiful pastel colored “wool” that feels dreamy soft~! Woolrich loves to study, Wooly loves to dance, and Mary likes to go window shopping. Wooly has even more friends including Fuwan-Fuwan, Leafy, and Lambin.

Hige Manjyu
Manjyu are Japanese steamed buns made from pounded rice flour dough that is often slightly sweet and filled with red azuki bean paste or other fillings. Hige Manju are cats that are so plump and round they look like manjyu! Their tiny feet peek out from their big bellies and they have extra stuffed cheeks! Kuromame, Fuku-nyan, Gomao, Mochio, and Mi-sama are just a few of these sweet cats!