The brand that brought “kawaii” to Harajuku in 1995, founded by the legendary Sebastian Masuda.
Discover the very heart of Harajuku and the essense of “kawaii” culture.
Crazy colors, shocking designs - let it all stir your imagination and make your heart pound!
6%DOKIDOKI is one brand that constantly aims above and beyond, with original designs and inventions that challenge the status quo.
Kawaii isn’t just fashion. It’s culture.