Tokyo Otaku Mode Launches Japanese Snack Subscription Service Aimed at US Overseas Market


The acquisition of US subscription service Skoshbox allows for further expansion of fan-centric commerce through a monthly delivery of Japanese snacks!

Tokyo, Japan - October 1, 2016 - Tokyo Otaku Mode, the leading online platform for Japanese pop culture, has announced the launch of SUBSCRIPTIONS, which debuts with a monthly service for Japanese snacks aimed at US consumers. The new subscriptions service will be offered alongside the e-commerce shop and will allow members to receive a box of changing Japanese snacks delivered directly to their home each month. Products sampled at home can be repurchased online, and subscribers can expect to try all new treats which change every month!

Tokyo Otaku Mode Inc. (Incorporated in Delaware; Chairman: Tomohide Kamei, CEO: Nao Kodaka) Now available on otakumode.com, the snack subscription service is available in 3 sizes ranging from $12 - $35, and subscribers can choose between monthly renewing plans, or longer 3, 6, and 12 month plans offered at a prepaid discount. Monthly boxes include a rich variety of trendy and traditional Japanese treats that are sure to appeal to a wide range of ages, backgrounds, and familiarity levels with Japan.

In April of this year, TOM acquired Skoshbox (President & CEO Yusuke Ishikawa), a US-based Japanese snack subscription service. Prior to the acquisition, the two companies held close business relations consisting of marketing, research, and advertising collaborations. With the acquisition, Yusuke brings valuable insight and knowledge of the growing US subscription industry to further TOM’s objective of sharing Japan with worldwide fans. Skoshbox was able to successfully enter the US Snack Market (estimated at $120M annually) by offering Japan’s variety-rich snacks to monthly subscribers in all 50 states. Together, TOM and Skoshbox will be merging warehouse and distribution efficiencies, as well as kickstarting US marketing efforts to further expand the subscription business.



About Tokyo Otaku Mode (otakumode.com)

TOM began on Facebook (http://www.facebook.com/tokyootakumode) on March 24, 2011 as a page sharing news, events, and merchandise relating to Japanese pop culture. Currently at over 19 million likes*, the company ranks fifth worldwide in the Facebook ecommerce service category and ranks in the top 50 best Facebook brands**. The company’s ecommerce site, TOM Premium Shop (http://otakumode.com/shop), launched in 2013 aimed at consumers worldwide. The shop directly deals with manufacturers and makers of pop culture merchandise in Japan and curates items aimed for a global audience. To date, TOM has shipped products to over 100 countries. In September 2014, the company received an official investment from CoolJapanFund Inc., and continues to work to advance their mission of helping to bring the best of Japanese pop culture content to fans all over the world.

*As of October 2016.
**Research provided by Social Bakers (http://socialbakers.com)

Contact
Email: press@tokyootakumode.com
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