Tokyo Otaku Mode™ Becomes the World's First Japanese Anime and Manga Facebook Page to Surpass 10 Million Likes.

On Jan. 25, 2013, Tokyo Otaku Mode Inc. announced that it has achieved 10 million likes on its Facebook page (

Tokyo Otaku Mode™ (TOM) is the leading platform for Japanese otaku news and content. Every day, TOM shares the latest otaku news in such areas as figures, anime, manga, and cosplay directly from Japan. TOM launched its Facebook page on March 24, 2011. Within two months, it reached 100 thousand likes, and just six months later, it passed one million likes. Now, in only 22 months since its launch, TOM has surpassed 10 million likes, becoming the world’s largest Japanese anime and manga Facebook page. Furthermore, TOM is also the first Japanese-managed Facebook page to surpass 10 million likes.

Growth of Likes on TOM’s Facebook Page Over Time

Facebook Stories, an official web site by Facebook featuring people using Facebook in extraordinary ways, has just published an article featuring TOM and the 10 million people who like its Facebook page;

Otaku, once a term of derision inside Japan for a person deemed to be socially inept, isn't something to be ashamed of anymore. Instead, it's a badge worn proudly by the nearly 10 million people who follow the Tokyo Otaku Mode Page on Facebook, all of whom share an interest in keeping up with the latest of Japan's prodigious cultural output. The fans are so ardent - and global, with 99 percent of the Page's following coming from outside Japan…”

Source : Facebookstories ( )

Looking at the demographics of TOM’s Facebook users, the sex ratio is well balanced, with males comprising 55%. Geographically, the number of likes from Asian countries in particular have been increasing, with many users being from Indonesia and the English-speaking Philippines.

Currently, TOM is introducing material to its Facebook page from its website (, which is a user generated content (UGC) service as well as an otaku-related news site. In doing so, TOM expects to efficiently widen its services by transitioning users from its Facebook page to its website.

Moving forward, TOM plans to continue delivering unique otaku content to its Facebook users in order to enlarge its Facebook fanbase even more. TOM also plans to contribute to the global entertainment market by becoming the world’s premier otaku-related news media site.

About Tokyo Otaku Mode Inc.

Tokyo Otaku Mode™ (TOM) was created on March 24, 2011 by President and CEO, Tomo Kamei. TOM was incorporated in the state of Delaware, U.S. in April 2012. TOM began on Facebook (, the world’s largest social networking site, as a page for introducing news and events related to otaku content to the world. Within 22 months of operation, TOM has accumulated over 10 million likes on Facebook, becoming the largest Facebook page run by a Japanese company. TOM’s website ( is now open to the public. With the newly launched website, users can enjoy otaku-related news and upload their self-created content.

TOM announced in July 2012 that it has received funding from Silicon Valley startup accelerator 500 Startups, Richard Chen, and Maneesh Arora, as well as other Silicon Valley and Japanese angel investors. TOM’s new web service will provide a platform for fans and hobbyists of otaku culture to share content, connect with one another, and for content-creators to be fully credited for their work. TOM hopes to create a community of respect between content-creators and fans, while enriching the otaku lifestyle and contributing to the global entertainment market.


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