My Hero Academia to Start "Work Experience" with Tokyu Hands!

The My Hero Academia guys have a new challenge to face as part of this special collaborative campaign with the Tokyu Hands department store. From Sept. 9 to Oct. 9, nine branches of the Tokyu Hands stores plus hands be1 and four branches of the Hands Cafe will play host to the My Hero Academia Workplace Experience event featuring limited edition merchandise and a special menu at the cafes.

The theme of the campaign is that the much loved anime characters have jumped out of the TV screen to get some real life experience working at Tokyu Hands.

The brand new merchandise features the illustrations created for the campaign in which the guys are wearing the iconic Tokyu Hands aprons and going about their everyday chores at the store. Other items featuring cute motifs and a collection of Halloween merchandise are also expected to arrive during the campaign.

For each 1000 yen customers spend on the collaborative goods, they will receive one of 12 limited edition promotional cards featuring the new illustrations.

(C) Horikoshi Kohei, Shueisha, My Hero Academia Production Committee

Adapted with permission from Anime!Anime!