Sanrio Expo 2014 is Held

A huge gathering of Sanrio characters!

Since the beginning of September, the new product exhibition Sanrio Expo 2014 put on by Sanrio, a company with a plethora of famous characters including Hello Kitty, has been ongoing. The exhibit, which showcases roughly 2,500 products, most of them new, by Sanrio licensee companies, was held in Tokyo from Sept. 9-12 and will be held in Osaka on Sept. 25 and 26. The attendance rate for both venues is forecast to be around 9,700, the same as when it was held in February of this year.

Eight areas were set up within Osaki Gate City Hall, the location of the Tokyo exhibit. Booths were set up for each different department including the licensing department, sales department, and planning department. A great variety of products were introduced including licensed products from the worlds of cosmetics, medicine, and candy, products for convenience stores, products to promote store sales, products for public enterprise, and more.

Hello Kitty products

A booth was also open to the public that transmitted the character worlds of My Melody and Little Twin Stars together with the concept and key visual for next year’s 40th anniversary for these characters. Products themed after each character were displayed in great numbers. There was also a booth for Kirimi-chan, who won first place in the Food Character General Election, and Gudetama, who won second in the same ranking. Hello Kitty’s first men’s apparel brand, Hello Kitty Men, launched, and they had a booth that utilized man models.

Booth for My Melody, who turns 40 next year

Kirimi-chan booth

Sanrio Official Site

This is a Tokyo Otaku Mode original article.

The entrance to Sanrio Expo.
The entrance to Sanrio Expo.
A huge gathering of Sanrio characters!
A huge gathering of Sanrio characters!
My Melody came up close!
My Melody came up close!
My Melody is the winner of this summer’s Sanrio Character Ranking.
My Melody is the winner of this summer’s Sanrio Character Ranking.
My Melody 40th anniversary booth
My Melody 40th anniversary booth
Step into the world of My Melody
Step into the world of My Melody
Hello Kitty’s new men’s apparel brand, Hello Kitty Men
Hello Kitty’s new men’s apparel brand, Hello Kitty Men
Hello Kitty Men
Hello Kitty Men
Hello Kitty Men
Hello Kitty Men
Hello Kitty products
Hello Kitty products
Hello Kitty products
Hello Kitty products
At the sales department booth was a display of products developed by Sanrio and sold in Sanrio shops.
At the sales department booth was a display of products developed by Sanrio and sold in Sanrio shops.
Sales department booth
Sales department booth
Sales department booth
Sales department booth
Sales department booth
Sales department booth
A Pom Pom Purin burger set on display at the licensing department booth
A Pom Pom Purin burger set on display at the licensing department booth
Pom Pom Purin pancakes on display at the licensing department booth
Pom Pom Purin pancakes on display at the licensing department booth
Pom Pom Purin Curry and rice on display at the licensing department booth
Pom Pom Purin Curry and rice on display at the licensing department booth
Pom Pom Purin pudding on display at the licensing department booth
Pom Pom Purin pudding on display at the licensing department booth
My Melody 40th anniversary booth
My Melody 40th anniversary booth
My Melody 40th anniversary booth
My Melody 40th anniversary booth
Little Twin Stars 40th anniversary booth
Little Twin Stars 40th anniversary booth
Little Twin Stars 40th anniversary booth
Little Twin Stars 40th anniversary booth
Little Twin Stars 40th anniversary booth
Little Twin Stars 40th anniversary booth
A collaborative pair of Converse at the Little Twin Stars 40th anniversary booth.
A collaborative pair of Converse at the Little Twin Stars 40th anniversary booth.
Gudetama & Kirimi-chan product booth
Gudetama & Kirimi-chan product booth
Gudetama product booth
Gudetama product booth
Gudetama product booth. Gudetama is an egg yolk?!
Gudetama product booth. Gudetama is an egg yolk?!
Kirimi-chan booth
Kirimi-chan booth
Pom Pom Purin booth
Pom Pom Purin booth
Hello Kitty booth
Hello Kitty booth
Hello Kitty booth
Hello Kitty booth
Hello Kitty booth
Hello Kitty booth
A candy and food campaign at the planning department booth.
A candy and food campaign at the planning department booth.
An introduction to the movie The Nutcracker.
An introduction to the movie *The Nutcracker*.
Dining out promotion
Dining out promotion
Cosmetics themed after My Melody
Cosmetics themed after My Melody

Make new friends & get presents from TOM Senpai at the TOM Fan Club! Apply here: https://otakumode.com/fb/8iw