On Sept. 8, FuRyu and Sanrio established a production committee for their forthcoming anime Show By Rock!!, which is based on the music-themed character project of the same name by Sanrio, and announced that the anime will broadcast in 2015.
Show By Rock!! was first released on July 2013 as a smartphone game app that included components of music games in which players touch the screen in time with the rhythm and components of character training simulations. As of this month, the game has 6 million total downloads, and it is gaining notice as Sanrio’s first character project aimed at anime and game fans.
The TV anime will depict along with frequent and unique band sounds an original story and new Show By Rock!! world through visual expression only achieved with anime. New visuals of the band as they appear in the anime will be releasing each month on the anime’s official site.
The announcement of the anime was made at Sanrio’s new product exhibition Sanrio Expo 2014 held in Shinagawa, Tokyo. Mr. Shimomura of Sanrio commented, “Sanrio is targeting males who like anime and games, a demographic we haven’t targeted up until now, in order to develop cross-media marketing through games, anime, and SNS.”
© 2012, 2014 SANRIO CO., LTD. Show By Rock!! Production Committee
This is a Tokyo Otaku Mode original article.