Only One in the World? We Try Out An Ice Cream Vending Machine that Let’s You Dance with an Idol!

On April 26 at Marui City Shibuya, a department store in Shibuya for young people, a promotion event was held for Glico’s ice cream brand Seventeen Ice. It was an open-to-all media arts event at which the world’s only “dance and buy ice cream vending machine” was available to demo. Appearing at the event was popular idol Ayami Mutou. This innocent 17-year-old idol had the crowd in a uproar.

Seventeen Ice is an ice cream brand by Japanese sweets company Ezaki Glico that began being sold in 1983. With a target on 17-year-old females, the brand offers 17 different flavors. After switching sales to mainly vending machines, the treat became a popular staple all over the country.

This one-of-a-kind vending machine works as follows: Choose the flavor of ice cream you would like to eat, dance along with idol Ayami Mutou on the machine’s monitor, and get your ice cream. Those who dance well will be able to get their chosen ice cream, but those who dance poorly will be given a completely different flavor of ice cream than what they chose. This is a fun and delicious media art project that, through dancing and ice cream, makes it possible to communicate with a vending machine.

At the unveiling of the vending machine, Ayami Mutou was also there to lend her support. Ayami was born in 1996 and was 17 years old (Editor's Note: On the day of the event, Ayami was still 17. She turned 18 shortly after on April 29). She is an idol singer who has captivated many fans, from teen girls to males. For the event, she sang her solo debut song “Seventeen.” The packed in fans responded to her carefree singing and performance with shouts and cheers. After singing enthusiastically, Ayami shared an ice cream memory: “I would always get my dad to buy me a Seventeen Ice after swimming.” She also commented with a smile about how happy she was to be able to collaborate with Glico, a brand she has been familiar with since childhood.

Seventeen Ice Official Site
Ayami Mutou’s Official Site

This is a Tokyo Otaku Mode original article.

Ice Cream Brand Seventeen Ice Event PR Video
Ice Cream Brand Seventeen Ice Event PR Video
17-year-old idol Ayami Mutou.
17-year-old idol Ayami Mutou.
Her favorite flavor is chocolate mint!
Her favorite flavor is chocolate mint!
Live performance of her solo debut song “Seventeen.”
Live performance of her solo debut song “Seventeen.”
The world's only “dance and buy ice cream vending machine”!
The world's only “dance and buy ice cream vending machine”!
Ayami tries out the one-of-a-kind vending machine!
Ayami tries out the one-of-a-kind vending machine!
After dancing, she is given the ice cream she wanted!
After dancing, she is given the ice cream she wanted!
In celebration of her solo debut, she was given a bouquet of flowers in the shape of a Seventeen Ice.
In celebration of her solo debut, she was given a bouquet of flowers in the shape of a Seventeen Ice.
It was an open-to-all media arts event at which the world’s only “dance and buy ice cream vending machine” was available to demo.
It was an open-to-all media arts event at which the world’s only “dance and buy ice cream vending machine” was available to demo.
A TOM reporter even tried out the vending machine.
A TOM reporter even tried out the vending machine.
She wasn’t as good as an idol.
She wasn’t as good as an idol.
But she tried her best anyway.
But she tried her best anyway.
In the end, she got the chocolate ice cream she wanted.
In the end, she got the chocolate ice cream she wanted.
An outfit made to match the ice cream flavors. This one is Custard Pudding.
An outfit made to match the ice cream flavors. This one is Custard Pudding.
Cookies & Cream
Cookies & Cream
Grape Sherbert
Grape Sherbert
Chocolate & Chocolate Cookies
Chocolate & Chocolate Cookies
Chocolate Nuts Vanilla Monaka
Chocolate Nuts Vanilla Monaka
Chocolate Mint
Chocolate Mint
Strawberry
Strawberry
Belgian Chocolate
Belgian Chocolate
Macadamia Nuts
Macadamia Nuts
Muscat & Sour
Muscat & Sour
Milk Azuki Monaka 
Milk Azuki Monaka 
Apple & Yogurt
Apple & Yogurt
Waffle Cone Chocolate
Waffle Cone Chocolate
Waffle Cone Vanilla
Waffle Cone Vanilla
Macha
Macha
Satsuma Mandarin
Satsuma Mandarin
Raspberry Cheesecake
Raspberry Cheesecake
Currently in operation Seventeen Ice vending machine.
Currently in operation Seventeen Ice vending machine.

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