Are they Madoka Flavored? Puella Magi Madoka Magica Yatsuhashi Are Now on Sale!

The movies based on the anime Puella Magi Madoka Magica, “Beginnings” and “Eternal”, are currently screening and have been well-received. In celebration of everything Madoka, a collaboration with the famous Japanese confectionery Shogoin is underway. As part of the collaboration, Shogoin is making Madoka-themed raw Yatsuhashi - a famous Kyoto dessert made from glutinous rice flour, sugar, and cinnamon. Yatsuhashi is popular as a souvenir for tourists and students on school trips to Kyoto, and the dessert carries a sense of nostalgia.

A "Holy" version of the dessert, which comes in a strawberry flavor, is now on sale. The price of the dessert is 630 yen for 9 pieces. This version is a Kyoto limited edition raw Yatsuhashi that comes with special illustrations released as part of an ongoing project from this year’s Kyoto International Anime Fair 2012, which was held in September. Naohito Nakamura, who participated actively in this collaboration and in the main anime series, produced the illustrations for the product, essentially endorsing it for fans of the series.

The most remarkable selling point of the product, however, is the fact that it is a collaboration with Shogoin Yatsuhashi’s main store, the oldest Yatsuhashi store in Japan. This combination of ancient Japanese tradition and trendsetting anime is indeed novel. We expect to see the "Madoka effect" at work once again with this powerful mix. The dessert is only available at two stores: Animate Kyoto and Animate Avanty Kyoto. Madoka fans, would you travel to Kyoto to buy the Madoka Yatsuhashi?

This article contains translated excerpts from http://animeanime.jp/article/2012/11/19/12108.html (Japanese).